It’s January, so it must be time for a new blog post..
Today I want to share a meme that was post in social media.
It is one of hundreds, possibly thousands, posted daily which will be shared and liked but it struck a chord with me on a couple of levels.
Firstly, as an advertisement for Jack Daniels..
Whether it was by design or luck, the product placement on this meme will put it where traditional advertising couldn’t.
There are strict rules about advertising alcohol to kids and yet this meme could possibly be seen by anyone over the age of 13.
It would have cost Jack Daniels millions to reach this size of market, if it was even legal for them to try.
It will continue to bring brand awareness as it will be shared forever, with each generation that finds it funny..
Think what that level of exposure could do for your company or brand.
So the questions you need to ask yourself is are you using social media to its full potential?
Have you got an presence on the platforms your customers will see?
The second point I want to raise, this meme covers every lecture, video or book on business marketing that I have ever read and it does it in 30 seconds.
Think about it, the Fisherman is you as a business.
You use traditional bait, the worms, to hook your fish.
We all use traditional marketing to attract business but we know there is better bait, frogs, available if we look outside the box.
The snake represents a one time sale, a person who stumbles across your product either by luck or by accident.
This could be a group, individual or customer base, that you hadn’t considered selling or even marketing to before.
But this type of customer gives you a chance to expand your brand exposure and ultimately increasing your potential customer base.
If the customer values the product, as the snake enjoyed the Jack Daniels, the customer’s word of mouth could bring in more clients.
The final thing to take from the meme, don’t forget to pay the snake.
Otherwise you could be bitten when you take the frogs.
If a customer brings you more clients, they deserve to be rewarded.
They could have taken them to your competition.
As a company, we offer reduced prices to repeat business customers and commissions to individuals who sell places on our courses.
If you would like a free copy of our ebook on business branding, drop me an email or join our mailing list at http://eepurl.com/J8pyn
Now, I’m off for a drink..
Copyright Credit to https://www.facebook.com/LaughOrCroak1/ for the meme.